BLACK BY VERA WANG
The goal of this Responsive Website is to increase the presence of Black by Vera Wang brand on Men's Wearhouse tuxedo website and highlight its rental and retail options. The site also aimed at increasing on-site engagement, leading to higher in-store rentals and sales conversions.
Since the website had limited content we wanted a simple UI for it and hence we designed a tile layout. This layout works well with Responsive site as well. A "Create an Account" or "Make an Appointment" button is always anchored to the bottom.
UI OF CREATING ACCOUNT
If the bride is not registered, she is prompted to "Create an account" and encouraged to "Make an Appointment" at a pre-populated store closest to her. The following screens show the entire task.
The UI of the inside pages is simple and effective. All the tiles from the Homepage form a top nav which is very easy to navigate and also shows user its current state.
To increase user engagement the site incorporates personalization - for eg if a bride is already registered with us then the site knows her and her spouses name along with her wedding color. That information is used to create a personalized message, for instance - Cathy and Jim's Purple Wedspiration. If a bride is not registered then she is defaulted to Top Stylist's picks, curated seasonally by Vera Wang and prompted to register.
With increasing wedding engagement on Pinterest the site also allows brides to post their inspirations directly to Pinterest.
Pages showing "In the Press" and "Real weddings" sections
WIREFRAMES - Option 1
These are wireframes of current design. I explored 3 variations before settling on to this option. However, I kept few of inside pages consistent in options 1 and 2 but changed the main flow significantly. I chose first option as it was most user friendly and intuitive.
Note: Some of wireframes have images to show the transparent overlay, which would be difficult to show on wireframes.
WIREFRAMES - Option 2
WIREFRAMES - Option 3
VISUAL DESIGN/ UI: Kavita Saney COPY: Yvonne Gando, Laura Beuno AGENCY: Men's Wearhouse