PERSONALIZED WEDDING HOMEPAGE
To position Men's Wearhouse as the leader in Tuxedo rental and to increase its onsite engagement, we came up with the unique idea of creating different wedding homepages based on three distinct bridal personas:
COLOR BRIDE - Bride whose main focus is color co-ordination
VALUE BRIDE - Bride who is price sensitive and looking for deals
DESIGNER BRIDE - Bride who is attracted to designer tuxedos
The site engagement increased three fold and registrations doubled in first month of its release.
In this wireframe, I proposed redesigning the entire site with easy to use nav, header etc but due to budget and resource constraints only the thumbnails were added to existing site.
BUILD A TUX PAGE WITH TUX STYLE CONSULTANT
Brides use BUILD A TUX page frequently to design their own tuxes. We went a step further to enable them to visualize their wedding event. TUX SYLE CONSULTANT interstitial asks brides few questions regarding their wedding color, style, destination etc and creates a personalized board which gives them inspiration for their wedding.
VARIABLE COLOR INSPIRATION BOARDS
With the information from above interstitials brides were shown an inspiration board depending on their wedding color, location and time of the day according to a logic board (shown below)
VISUAL DESIGN/UI: Kavita Saney COPY: Yvonne Gando and Laura Beuno AGENCY: Men's Wearhouse